Two reasons to care, and only one is legal
The one that gets attention: website accessibility demand letters are at record volume, law firms find targets with automated scanners, and settlements commonly start in the five figures. Small businesses are not too small to be found — automated scanning does not care about your revenue.
The one that matters more: roughly one in four adults has a disability. If your site cannot be used with a screen reader, navigated by keyboard, or read at low contrast, you are turning away customers every day and never hearing about it.
What we do
- A full WCAG 2.1 audit — automated scanning plus manual testing, because automated tools catch perhaps a third of real problems and miss most of the ones that actually stop someone using a site.
- Remediation of what matters, prioritized by real-world impact and legal exposure rather than by whatever produces the prettiest score.
- Ongoing monitoring, since accessibility regresses the moment someone adds an image without alt text.
- An accessibility statement and documentation of the work, which matters if you ever have to demonstrate good faith.
About the overlay widgets
You have probably been pitched a one-line script that promises instant compliance. Be careful. Overlays can genuinely help some users and we do implement them where they fit, but they do not fix underlying code problems, and no widget makes a site compliant on its own. Vendors implying otherwise are overselling — and accessibility advocates have been vocal about it. Real remediation is the substance; a widget is at best an addition.
The overlap nobody mentions
Most of what makes a site accessible also makes it rank. Proper heading structure, descriptive link text, alt attributes, semantic markup, keyboard operability — screen readers and search crawlers want substantially the same things. Paying two vendors to do one job is a common and avoidable waste, which we wrote about in ADA compliance and SEO are the same fix. Every site we build under web design and development is built accessible from the start, which costs far less than retrofitting it later.