Custom website vs template: why “I’ll just use a template” backfires
The custom website versus template decision is usually framed as cheap against expensive. That framing is wrong, and it is why so…
Read ArticleWhat does a website consultant do, and do Jacksonville businesses need one?
A website consultant diagnoses. They work out what is wrong with your website, or what a new one would need to do,…
Read MoreDoes organic social media work for small business? Or is constant posting a waste?
Organic social media does work for small business, but posting constantly is not what makes it work, and if you have been…
Read MoreHow much does a website cost in Jacksonville? Real numbers, not “it depends”
How much does a website cost in Jacksonville? For a professionally built small business site, around $2,500 as a one-time project to…
Read MoreDoes my website need to be ADA compliant? And what happens if it isn’t
Probably yes. If your business is open to the public, your website almost certainly does need to be ADA compliant, because the…
Read MoreDIY Branding vs. Hiring a Designer: How to Choose.
Choosing between DIY branding and hiring a designer comes down to your stage, your budget, and how much weight the brand has…
Read MoreIs Your Website Ready for AI Search? Here’s How to Tell
Your website is ready for AI search when answer engines like Google AI Overviews, ChatGPT, and Perplexity can crawl it, understand what…
Read MoreHow to Write Blog Posts That Show Up in AI Search
To write blog posts that show up in AI search, make the page easy for AI crawlers to reach, answer the question…
Read MoreHow to Choose a Creative Agency in Jacksonville
What to ask, what it should cost, and the red flags to walk away from when hiring a creative agency, web designer, or marketing partner in Jacksonville.
Read MoreDo I Need to Hire a Marketing Agency? How to Tell If It’s Time
You need to hire a marketing agency when marketing has become critical to your growth but you no longer have the time,…
Read MoreHow Do I Know If My Marketing Is Working? 5 Metrics That Actually Matter
You know your marketing is working when it moves the numbers tied to revenue, not the ones tied to applause. Track five…
Read More